Coming soon to iOS

This is your life,
fill it well.

Build momentum, one day at a time. Watch your circle do the same. No feeds. No algorithms. Just progress that means something.

Fri, May 29
Good morning, Jeff.
make your future self proud.
Today's catas
2 / 3
Mine
Read 20 min
"to think more clearly"
Write 3 gratitudes
"stay grounded"
No phone before 9am
"mornings are mine"
✦ Today's brief
Marcus Aurelius
"Begin the morning by saying to thyself, I shall meet with..."
Build momentum·Set your catas·Track daily progress·Close-circle social·No algorithms·Daily brief·Visible progress·No vanity metrics· Build momentum·Set your catas·Track daily progress·Close-circle social·No algorithms·Daily brief·Visible progress·No vanity metrics·
Why Cata

Social media for the life you're actually building.

i.

Set your catas

Define any goal in any domain — fitness, reading, a creative habit, a skill. Add your "why" and the app turns it into a daily practice with a target to work toward.

ii.

Watch momentum build

One tap to check in. Each week becomes a circle, each day a dot — filled, missed, or ahead. You can see your progress at a glance, and so can your circle.

iii.

Your circle, passively

Friends' momentum appears quietly in your feed. No likes, no follower counts. Just the people you actually know, showing up alongside you every day.

Every day is a dot. Every week is a circle.

Most apps show you a number. Cata shows you the shape of your effort — weeks stacking up into something you can see and feel.

A full circle means a perfect week. A partial circle means you showed up. Both matter. The grid doesn't lie — and it doesn't judge. It just shows you where you've been and how far you're going.

Read 20 min
"to think more clearly"
17 of 21 days · 28-day cata
No phone before 9am
"mornings are mine"
4 of 6 days · 21-day cata

Two loops. One life.

01
Daily habit loop

Set a cata

Pick any goal, add your "why", and set a target — 21 days, 28 days, 30. The app turns it into a daily practice with a momentum grid waiting to be filled.

02
Daily habit loop

Check in daily

One tap. Your dot fills in. Your week circle grows. A notification reminds you by evening if you haven't checked in — momentum is yours to protect.

03
Social loop

Your circle sees it

Friends passively see your momentum — no posting required. Accountability happens without anyone having to ask. You can send a nudge when a friend goes quiet.

04
Social loop

Read the brief

Each day, a short excerpt from a journal, speech, or memoir — Marcus Aurelius, Maya Angelou, Viktor Frankl — with a reflection prompt tied to your goals.

Daily brief

Words worth keeping. Every morning.

Journal entry
Marcus Aurelius
Personal journal, ~170 AD · On discipline
"Begin the morning by saying to thyself, I shall meet with the busy-body, the ungrateful, arrogant, deceitful, envious, unsocial..."
Speech · Eulogy
David Foster Wallace
Kenyon College commencement, 2005 · On awareness
"The really important kind of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care..."
Memoir excerpt
Maya Angelou
Interview with The Paris Review, 1990 · On showing up
"What I try to do is write. I may write for two weeks the most boring and awful stuff. But I try. When I'm writing, I write..."
1
tap to check in
no friction, ever
0
ads. ever.
not the model
cata types
you define the practice